Thursday, November 22, 2012

The Old Tool Google Trends Still has Much to Say

Indexed search engines like Yahoo and others were great. As much as it required people to physically index the internet, at least, there was some organization. Google is very very fast, it allows you to search for keywords and find whatever you are looking for, however there is often a lot of pages that you don't want to read, or would like to filter out. Still something that is on my list of things to do.

Nevertheless, I took a few minutes to see how popular are certain keywords in Google's search history with Trends. While I may look up things that I most often seek when reading the news, or other general searches, the results provided by Trends can be useful when planning a marketing campaign or other. Mind you, a good product or proper qualitative research cannot be substituted with web popularity alone, but there is definitely something that we can learn about Trends.

Enter a product, even if it is international, you may learn about how it travels through the web. "4k Video" seems to only be popular in North America and Italy. However the 4k could mean something else like a studio or a production team.

Foods wax and wane in popularity. You thought GMOs are bad. Well many environmentalists have shifted their positions when companies have changed policies. GMOs were less of a concern after the 2008 economic crisis as people had other things to worry about.

Try some words of your own. This made me laugh.

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