More often than not, I am considering refining my skills to incorporate something "useful" or lucrative as I have heard. Given a background in social sciences, without a particular focus in the medical field, being in the industry which develops a strategy for making initial research from third party sources, targeting a given demographic, designing questionnaires, recruiting subjects, acquiring data, analyzing data and finally making conclusions is what I am set to do.
Unfortunately, I am competing with other people who may have taken the goal of working directly in the field of being innovate in influencing people. Marketing can be for all sorts of activities : government programs for health and physical activity, but also something as shallow as making people buy a new phone which is thinner than the version released the year before. Like in the days of strong governments and brainwashing ideologies, it was essential to create short phrases which are easy to memorize composed of words which inspire people to imagine themselves like part of a collective, but also give up some freedoms. In the world of marketing consumer goods, some of that effect is the similar : although words may not be necessary but commercials with imagery, celebrities and innovative soundtracks, the satisfaction of consumer is somehow linked to the expenses incurred by consumption.
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