I love the artistic director of the kyarypamyupamyu's video PONPONPON
There is a mix of references to consumer culture, junk food, toys, and images that are universal including bright colours, a brain, heart, skulls etc.
Although the CGI is a bit over the top, I think of it like a notepad with pages upon pages of layouts and ideas. I do not know how much time it takes to fit in each element of animation, but some are far more demanding than others...
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