The TV commercials have been going on for years. Like anything, the more often you see the advertising, the more you are likely to trust and like the subject.
Not yet fully unemployed, I went to the Canada Action Plan(CAP) web site at http://actionplan.gc.ca/ - the first question that you have is where can I sign up for this apprenticeship program? How about liking job seekers to employers.
All I could find was an option to sign up to a mailing list for job postings. It feels like something I had access to in 1993.
Last night on the National, there was a report about the program which is advertised under the Canada Action Plan, but is nothing more than propaganda : the advertised program doesn't exist.
It comes to little surprise as in late 2012, we also learnt how the Conservative Government is cutting funding for some programs but was adding $16M to the CAP advertising budget. In 2011, we also knew about this excessive spending through its choice of advertising slots.
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