Pre-purchases do not make much sense to me, but developers and manufacturers can bank on the revenue ahead of time and possibly turn out a better product.
It was reported that Sony apparently leaked some details about the upcoming GTA V bonus content. Some companies leak a lot of information with the intent of building up the hype. Some technologies do change lives, however many forms of entertainment are reiterations of stories of the past.
I wonder how much one needs to watch mafia or gangster style movies to understand the plot or context of the GTA series.
With regard to Sony's apology, it may just be in fact a way of saying thank you for producing the title.
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